Climate change, human rights, freedom of expression, corruption, religious intolerance, and now a pandemic—the 4.3 billion people in the region face similar issues. With hundreds of different languages in the region, a subtitled video brings forth a lot of discoveries and learnings. In the end, we hope that these aforementioned reasons bring solutions to our common challenges.
Furthermore, recent articles relating to online engagement also show that same language subtitles (also called captions) are not only for the hearing-challenged. Gadgets and mobile devices make it inevitable for people to multitask, and subtitles make it easier to comprehend video content.
In this context, we republish this guide that first appeared on our website in February 2013. We’ve added some points to give it an update.
|Long numbers should usually be presented according to relevant conventions.||Telephone numbers (xxx-xxxx; xxx-xxx-xxxx) or other long numbers in groups of three (10,000 / 100,000)|
|Always spell out all numbers from one to ten, but use numerals for all numbers over ten.||“Tom wants ten balloons”. “Tom wants 54 balloons”.|
|Use numerals when referring to technical and athletic terms.||He scored 3 goals in today’s game!|
|Use the numeral plus the lowercase “th,” “st,” or “nd” when a day of the month is mentioned by itself (no month is referred to).||Bob went fishing on the 9th.|
|Indicate time of day with numerals only.||“I woke up at 5:17.” or “You must arrive by 6:25 p.m.”|
|A decade should be captioned as “the 1980s” (not “the 1980’s”).||and “the ’50s” (not “the 50’s”)|
|* Subtitle lines should end at natural linguistic breaks, |
ideally at clause or phrase boundaries, e.g.,
|He said it would increase the|
number of shareholders.
|He said it would increase
the number of shareholders.
|* Do not break a person’s name or title from within a line. e.g.,||Bob and Susan|
Miller are at the movies.
|Bob and Susan Miller
are at the movies.
|Suzy and Professor|
Barker are here.
|Suzy and Professor Barker
|* Do not break a line after a conjunction, e.g.,||In seconds she arrived, and|
he ordered a drink.
|In seconds she arrived,
and he ordered a drink.
|* Do not break an auxiliary verb from the word it modifies, e.g.,||Mom said I could|
have gone to the movies.
|Mom said I could have gone
to the movies.
Italics should be used to indicate the following:
|“www dot D-C-M-P dot org”||www.dcmp.org|
|“eight or nine hundred”||800 or 900|
|“a thousand”||a thousand|