EngageMedia are happy to announce Ogg Theora to Flash transcoding is live on the website. What does that mean?? Ogg Theora is a high quality FOSS (Free Open Source Software) video codec developed by Xiph.org. It means that now you can make an Ogg file of your video and when you upload it you’ll be able to watch a transcoded (or converted) version of this in the EngageMedia embedded Flash Player – just as you would with any other video format. At EngageMedia we try to encourage the use of free software wherever possible. As far as video codecs like Quicktime, Windows Media and Flash are concerned, these are proprietary codecs that can cost huge amounts of money for online distributors to use, depending on the license and how these videos are delivered to the web audience. We encourage the use of FOSS codecs where possible, and are hoping to increase their usability and uptake.